  | 
           Misleading Medicine 
            
              
            By Kelly Patricia 
            O’Meara komeara@InsightMag.com 
             
            Pharmaceutical giant Eli 
            Lilly is promoting Sarafem as a miracle pill for women suffering 
            from PMDD, a ‘mental disorder’ not yet proved to exist. What’s more, 
            Eli Lilly admits that Sarafem has the same active ingredient as 
            Prozac, complete with the same dangerous side effects. 
             Australian-born singer Helen 
            Reddy’s 1972 hit song “I Am Woman” has been called a feminist battle 
            hymn. Many a male disc jockey at the time refused to air it until 
            the song became part of the soundtrack to a movie and catapulted to 
            the top of the Billboard charts. Taking a look at the song today, 
            it’s hard to imagine the furor generated by the lyrics from the lady 
            down under:         “Oh, yes, 
            I am wise, but it’s wisdom born of pain. 
                    “Yes, I’ve paid the 
            price, but look how much I gained. 
                    “If I have to I can do 
            anything.         “I am 
            strong. I am invincible. I am woman.” 
                    Nearly three decades 
            since the release of this feminist anthem the lyrics neither 
            threaten nor offend — if they ever did — but seem to acknowledge 
            pride in feminine strength. As if it needed to be said, historians 
            agree on the significance of women in the building of this nation. 
            The Jamestown settlement, for instance, was a disaster and on the 
            brink of failure until women were added to the new colony. The West 
            was won by men and women working side by side, and the United States 
            triumphed over its enemies in World War II with the help of nearly 
            500,000 women in the ranks and millions more in the factories. 
                    Not surprisingly, 
            women achieved these feats completely unaware that a few days out of 
            each month they were suffering from a mental disorder. That’s right. 
            The Food and Drug Administration (FDA) recently approved the use of 
            Sarafem (fluoxetine) for women suffering from a mental disorder just 
            three or four days a month — in the “luteal phase” or just before 
            the onset of menses. 
                    This “mental disorder” 
            — which the American Psychiatric Association (APA) has not yet 
            accepted, but which is listed in the appendix of the APA’s 
            Diagnostic and Statistical Manual of Mental Disorders (DSM-IV) — is 
            called premenstrual dysphoric disorder, or PMDD. It’s a 
            new-and-improved version of premenstrual syndrome (PMS), which also 
            has not made it to the hit parade of the official APA list of mental 
            illnesses. The fact that PMDD is listed only in the diagnostic 
            manual’s appendix reflects the APA’s desire for further research 
            before accepting it as a full-fledged mental disorder. 
                    According to the 
            DSM-IV and the FDA, a woman must experience five or more symptoms 
            before the diagnosis can be made. The unofficial mental disorder is 
            said to be characterized by the following symptoms: 
                    
            
              - Markedly depressed mood 
              
        
               - Marked anxiety 
        
               - Marked affectivity 
        
               - Decreased interest in activities 
              
        
               - Feeling sad, hopeless or self-deprecating 
              
        
               - Feeling tense, anxious or “on edge” 
              
        
               - Persistent irritability, anger and increased interpersonal 
              conflicts 
        
               - Feeling fatigued, lethargic or lacking in energy 
              
        
               - Marked changes in appetite 
              
        
               - A subjective feeling of being overwhelmed or out of control 
              
        
               - Physical symptoms such as breast tenderness, swelling or 
              bloating.
          Eli 
            Lilly and Co., the Indianapolis-based pharmaceutical company that 
            makes Sarafem, has been marketing the “new” treatment with such 
            gusto that there are jokes about the company exhibiting 
            obsessive-compulsive disorder. It seems there isn’t a magazine to be 
            picked up or a channel to be surfed that isn’t running a Sarafem 
            advertisement.         These 
            ads show women expressing many things. One TV spot depicts a woman 
            trying to button her slacks and looking angry and agitated. Another 
            scene shows a woman snapping at her husband, “Just leave me alone,” 
            while still another involves a woman slumped on the couch sobbing. 
            Then there is the slogan: “Sarafem — More like the woman you are.” 
                    Lilly reports in its 
            ads that now, “Doctors can treat PMDD with Sarafem — the first and 
            only prescription medication for PMDD.” The ad further states that, 
            “Sarafem contains fluoxetine hydrochloride, the same active 
            ingredient found in Prozac.” But both Sarafem and Prozac are 
            fluoxetine hydrochloride. According to Laura Miller, marketing 
            associate for Eli Lilly, “Fluoxetine hydrochloride is the same 
            active ingredient in Sarafem as in Prozac.” Again and again Insight 
            asked, “Then is it the same thing?” Again and again Miller only 
            repeated that the two identical doses of fluoxetine hydrochloride 
            have the same active ingredient. 
                    Miller refused to 
            acknowledge that Sarafem is just Prozac repackaged, or that the pill 
            color was changed from green to feminine pink and lavender to market 
            it for a not-yet-approved “mental disorder” that never before 
            existed. The Lilly representative did say the difference in the 
            treatments is in “how women react to the drug.” 
                    Never mind that all 
            this dramatic hype, supported by millions of dollars in marketing, 
            has occurred just before Lilly loses its exclusivity on Prozac in 
            August.         “We asked 
            women and physicians,” says Miller, “about the treatment of PMDD, 
            and they told us they wanted a treatment option with its own 
            identity that would differentiate PMDD from depression. [Prozac is 
            the most common treatment for depression and has been available 
            since 1987.] PMDD is not depression. As you know, Prozac is one of 
            the best-known trademarks in the pharmaceutical industry and is 
            closely associated with depression. They wanted a treatment option 
            with its own identity.” 
                    But what is the 
            difference, Insight asked Miller, if a woman takes 20 milligrams 
            (mg) of Prozac (fluoxetine hydrochloride) for depression or 20 mg of 
            Sarafem (fluoxetine hydrochloride) for PMDD? “The difference,” 
            explains Miller, “is that PMDD is a distinct clinical condition 
            different than depression. PMDD is not depression.” 
                    What’s the difference 
            if it’s the same drug? “PMDD,” continues Miller, “is cyclical — 
            women suffer from PMDD up to two weeks before their menses, and the 
            other two weeks of the month they don’t have the symptoms of PMDD.” 
            Hmm, so they are crazy “up to” half the time! In any case, if the 
            Lilly representative is correct, ask critics, why is Sarafem/Prozac 
            prescribed for every day of the month for as long as it takes to 
            eliminate the PMDD symptoms — which could be years. 
                    Pressed to explain the 
            difference in the two drugs, not the disorders, Miller suggests 
            Insight speak with women who have PMDD. She flatly refuses to 
            clarify any pharmacological difference between Sarafem and Prozac. 
            More importantly, how can one offer a treatment for a mental 
            disorder (PMDD) before it is determined that it exists? 
                    According to Lilly’s 
            own literature there is no science to support the diagnosis. “While 
            it is unknown what causes PMDD, many doctors believe it may be 
            related to an imbalance in a natural chemical in the body called 
            serotonin. The actions of Sarafem on serotonin may explain its 
            effects in improving the symptoms of this condition.” 
                    The “science” that 
            Lilly forwarded to Insight included a position paper from the 
            American College of Gynecologists (ACOG) citing several clinical 
            studies and an article published last year in Lancet, a prestigious 
            British medical journal. The ACOG paper, “Premenstrual Syndrome,” 
            and the Lancet article, “Efficacy of Selective Serotonin-Reuptake 
            Inhibitors (SSRIs) in Premenstrual Syndrome: A Systematic Review,” 
            suggest the efficacy of treating PMDD in women with SSRIs 
            (Sarafem/Prozac).         The 
            point is that when asked if Lilly has the science to prove that PMDD 
            exists and that Sarafem is anything but a mind-altering drug, Lilly 
            responded instead by pointing to controlled clinical trials 
            involving SSRIs and placebos. While there are many trials supporting 
            the efficacy of SSRIs in making women said to have PMS/PMDD “feel 
            better” in the two weeks before menstruation, no indication is 
            provided that this effect is anything but a psychotropical masking 
            of discomfort. 
                    According to Renay 
            Tanner, a respected researcher in the field who holds a bachelor’s 
            degree in biological sciences, a master’s in sociomedical sciences 
            and is finishing her doctorate in sociomedical sciences at Columbia 
            University, “PMDD is a socially constructed disease. There is no MRI 
            [magnetic resonance imaging], X-ray, blood test, etc. [to confirm 
            that it even exists]. There is nothing scientific about this.” Women 
            feel differently when on SSRIs, Tanner explains, “because of what 
            are commonly known as the side effects of these drugs. This does not 
            indicate that the patient is ‘better’ by any scientific standard. 
            How can a drug that is used to treat separation anxiety in dogs also 
            be used to treat PMDD? This is an insult to women. It’s almost 
            mind-boggling that all these physicians are playing along.” 
                    Tanner tells Insight 
            that promotion of fluoxetine hydrochloride to treat PMDD as a mental 
            disease “is an example of a health-care system driven by the 
            maximization of profits, not by what works. The patient has be-come 
            a commodity. The bigger picture is that such greed-centered medicine 
            is leading to human- and civil-rights abuses at a phenomenal rate, 
            ranging from disability discrimination in the workplace and 
            educational institutions to coerced drugging of individuals by the 
            legal system. Prozac is being prescribed for everything: It’s like 
            snake oil. They have a drug, they come up with a disease and then 
            they come up with the science to justify using the drug as 
            treatment. There is something very wrong with this.” 
                    Robert Whitaker is an 
            award-winning author of a series written for the Boston Globe about 
            research, pharmaceutical companies and the mentally ill, as well as 
            author of the soon-to-be-released book Back to Bedlam — a look at 
            the failure of modern medical treatments of schizophrenia. He tells 
            Insight, “This sort of thing is becoming very common. With PMDD 
            you’re talking about the extreme end of something normal in life — 
            regular ups and downs. But you see it time and again.” Sarafem, 
            explains Whitaker, “is a mind-altering drug, and it has all kinds of 
            adverse side effects — the most immediate being sexual dysfunction, 
            but the primary effect is altering emotion. No one knows how the 
            brain reshapes itself in response to the drug, and let’s remember 
            we’re talking about symptoms of a type that are very common.” 
                    The drug, Whitaker 
            further explains, “cannot differentiate the diagnosis in the brain. 
            Whether you have depression, PMDD or no mental disorder, this drug 
            will make you feel different. The reduction in symptoms is a 
            subjective measurement in the sense that there is no easy way to 
            measure irritability. Calling it Sarafem rather than Prozac is 
            misleading and unethical. It hides what is known about the side 
            effects of Prozac. It is profound intervention. This is at least in 
            part about selling drugs — making sure you have a flow of patients 
            who have been taught that they should have a miracle pill. Today we 
            believe in mind pills —it’s a kind of worship of the day. But people 
            know about Prozac, and they know it has serious consequences.” 
                    Just how serious are 
            the adverse effects of Prozac? Houston attorney Andy Vickery of 
            Vickery & Waldner (www.justiceseekers.com) has spent a great 
            deal of time researching what he believes is a deadly serious 
            question. Vickery has represented numerous clients in lawsuits where 
            Prozac was alleged to be the cause of violent deaths, including 
            Forsyth v. Eli Lilly. 
                    “Lilly” says Vickery, 
            “has avoided all but two trials out of hundreds of lawsuits by 
            settling out of court or having the suits dismissed.” 
                    Bill Forsyth spent two 
            days on Prozac and was taken to the hospital by his son, who 
            testified that his father reported having weird thoughts about 
            knives and had mentioned this while being admitted to the hospital. 
            Forsyth remained in the hospital for seven days, where the Prozac 
            was continued, and then was released. He returned home, stabbed his 
            wife of 37 years 15 times, then impaled himself on a butcher knife 
            and died.         In April 
            1999, Lilly won in the Forsyth case. However, the Forsyth family has 
            filed a new lawsuit to set aside the judgment on the grounds that it 
            was obtained by defrauding the court. According to a press release 
            put out by Vickery & Waldner, “The suit alleges that critical 
            information was withheld from the judge and jury.” 
                    Specifically, the new 
            lawsuit notes that Lilly agreed to pay $90 million for a patented 
            new Prozac molecule to reduce certain side effects of the original 
            Prozac, including “nervousness, anxiety, insomnia, inner 
            restlessness, suicidal thoughts, self-mutilation and manic 
            behavior.” But, contends the lawsuit, a Lilly in-house patent lawyer 
            sat mutely in the courtroom while Lilly’s trial counsel told the 
            judge and jury that suicide is not a side effect of Prozac. 
                    In other words, Lilly 
            consistently has denied that Prozac causes suicidal thoughts, but 
            has a new Prozac patent to improve the original by eliminating its 
            potential to cause suicidal thoughts. According to Vickery, who also 
            has filed suit against Lilly for fraud, the pharmaceutical company 
            now has dropped interest in the new patent. 
                    It also was during the 
            Forsyth trial’s closing arguments that Vickery first made public a 
            time line of Lilly’s internal documents, obtained in discovery, that 
            he says confirms Lilly has been aware of Prozac-induced suicidal 
            thoughts and violence. The time line begins in 1978 and continues 
            until 1998 — a year before the judgment in the Forsyth case. Perhaps 
            the most revealing internal document is one dated Jan. 30, 1999, 
            that Vickery explains is a letter giving sales representatives a 
            heads-up on a forthcoming article regarding Prozac and suicide. 
                    It instructs them as 
            follows: “Because these issues [suicide] are not part of our current 
            marketing plan, you should not initiate discussions on these 
            articles. ... Again, because these issues are not part of our 
            current marketing plan, discussions should not be initiated by you.” 
                    Asked if this 
            information was made available to the FDA during the approval 
            process for Prozac, FDA Public Affairs Specialist Susan Cruzan tells 
            Insight, “The issue was thoroughly investigated by the FDA, and the 
            safety and effectiveness is taken into consideration. All side 
            effects and safety information are taken into consideration.” 
                    The internal documents 
            presented in the Forsyth case are not the only indication that there 
            may be a strong association between Prozac and suicidal behavior. 
            Psychologist Blake Tracy, a Ph.D. who is author of Prozac: Panacea 
            or Pandora (www.drug 
                    awareness.com), 
            reports that, “according to FDA spokespersons, there have been more 
            adverse-reaction reports on Prozac than any other medical product. 
            As of October 1993, a total of 28,623 complaints of adverse side 
            effects had been filed with the FDA, including 1,885 suicide 
            attempts and 1,349 deaths.” 
                    Tracy further reported 
            that the “FDA’s general rule of thumb for estimating the true 
            figures is that these reports represent only 1 to 10 percent of the 
            actual figures.” Insight requested updated information from the FDA 
            on the number of adverse reactions reported on Prozac but was told 
            it would not make that information available until requested in 
            writing under the Freedom of Information Act. 
                    Paula Caplan is an 
            affiliated scholar at Brown University’s Pembroke Center for 
            Research and Teaching on Women, and the author of nine books 
            including, They Say You’re Crazy: How the World’s Most Powerful 
            Psychiatrists Decide Who’s Normal. She tells Insight that, “I’ve 
            written and said it many times: There is no such thing as 
            premenstrual mental illness.” Caplan says, “No one has ever found 
            any evidence that PMDD exists, let alone PMS. Why do we focus on 
            women’s cycles even though there is no data to support that women 
            get more angry or aggressive than men at a certain time of the 
            month? And why are they blaming it on serotonin instead of 
            hormones?”         According 
            to Caplan, “Prozac has been prescribed for everything — anorexia, 
            depression, obesity, obsessive-compulsive disorder. Apparently it’s 
            good for whatever ails you. But to say that a large number of women 
            are crazy once a month is demonizing and demoralizing to women.” 
                    It also is highly 
            profitable for Eli Lilly, which is spending millions to hype that 
            idea in a way that will sell Sarafem. And the fact is, according to 
            the Wall Street Journal last year, 84 percent of women who ask their 
            physician for a drug by name leave the office with a prescription 
            for it.         
             
              Internal Lilly Documents 
            Introduced at Forsyth Trial Reveal Knowledge of Violent and Suicidal 
            Tendencies          
             May 1984: BGA comments — “During the treatment with the 
            preparation (Prozac) 16 suicide attempts were made, 2 of these with 
            success. As patients with a risk of suicide were excluded from the 
            studies, it is probable that this high proportion can be attributed 
            to an action of the preparation [Prozac]. …” Exhibit 42 (p. 3, sixth 
            paragraph)          
             March 29, 1985: Benefit/risk considerations — “The 
            incidence rate [suicide] under fluoxetine [Prozac] therefore purely 
            mathematically is 5.6 times higher than under the other active 
            medication imipramine. … The benefits vs. risks considerations for 
            fluoxetine [Prozac] currently do not fall clearly in favor of the 
            benefits. Therefore, it is of the greatest importance that it be 
            determined whether there is a particular subgroup of patients who 
            respond better to fluoxetine [Prozac] than to imipramine, so that 
            the higher incidence of suicide attempts may be tolerable.” Exhibit 
            58 (pp. 18 and 22)          
             June 1986: Draft of proposed “Precaution and Adverse 
            Reactions” sections of the Prozac package insert — “Mania and 
            psychosis may be precipitated in susceptible patients by 
            antidepressant therapy.“ Exhibit 5 (first page) (never included in 
            actual inserts)          
             August 1989: Additional feedback regarding the fluoxetine 
            [Prozac] review by the Commission A [Germany] — “#3. The 
            counterindication because of acute suicidality should become a 
            warning whereby the physicians should be advised that in the absence 
            of sedation, the risk of higher suicidality, should be taken into 
            account.” Exhibit 88.          
             Aug. 3, 1990: Letter to sales representatives regarding 
            reports of suicidal ideation/behavior possibly associated with 
            Prozac therapy — “This information is not intended to replace our 
            current promotional strategy but is being provided to enable you to 
            respond to physicians when appropriate. You should not initiate 
            discussion on these issues nor use this letter in detailing. 
            However, if asked to comment on these issues by a health-care 
            professional, you should: 1. Reassure the health-care professional 
            that no casual relationship has been established between suicidal 
            ideation and Prozac therapy” Exhibit 17 (bottom of first page and 
            top of second page)          
             Oct. 2, 1990: Memo of Lilly employee Leigh Thompson to 
            Lilly employee Robert Zerbe regarding an upcoming Prozac symposium 
            in which the issue of suicidality is discussed — “Then the question 
            is what to do with the ‘big’ numbers on suicidality. If the report 
            numbers are shown next to those for nausea, they seem small.” 
            Exhibit 113 (second page) 
                      Nov. 13, 
            1990: Memo from Claude Bouchy [Lily Germany] to Leigh Thompson 
            Re: Adverse Drug Event Reporting: Suicide Fluoxetine — In response 
            to Lilly’s request that he [Bouchy] change the event “suicidal 
            ideation” to “depression,” Bouchy writes: “Hans [another Lilly 
            employee in Germany] has medical problems with these directions and 
            I have great concerns about it. I do not think I could explain to 
            the BGA, a judge, to a reporter or even to my family why we would do 
            this, especially on the sensitive issue of suicide and suicidal 
            ideation.” Exhibit 117 
                      Nov. 14, 
            1990: Second memo from Bouchy to Thompson Re: Adverse Drug Event 
            Reporting — Suicide Fluoxetine, in which he states: “I personally 
            wonder whether we are really helping the credibility of an excellent 
            ADE system by calling overdose what a physician reports as suicide 
            attempt and by calling depression what a physician is reporting as 
            suicide ideation.” Exhibit 118 
                      1995: Dr. 
            Jick’s study, “Antidepressants and Suicide” — “The results indicate 
            that only fluoxetine [Prozac] has a rate that seems to be 
            substantially higher than that of the other antidepressants.” 
            Exhibit 155          
             
             
             Click 
            here for reprint information. 
            Email 
            this article to a friend. 
            Print 
            this article in an easy-to-read format. 
            
             
             |